It's hard not to blog about the current fever that's gripped our nation. I have not been spared its wrath either and can not help but be glued to the television set anytime a cricket match is playing. It was high time that the country woke up to the opportunities of popularizing this sport at a domestic level. The way I see it, it's a great concept and offers a win/win situation for everyone. The players are happy as they get a lot of moolah and popularity. Moreover, the local players get a chance to shine and possibly a national cap. I bet the interactions with the senior and international level players are invaluable for the youngsters. The audiences are happy as this format of cricket (20-20) is absolutely exhilarating. The advertisers are happy as their brands get a lot of promotion. The restaurants get increased sales of 35% on their carry out/delivery orders.
Overall, I believe it's a nice change for Indian sports!
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